Wild Bill excels at creating breakthrough concepts for nonprofits, and our work for United Way is among our favorite. United Way tasked us with creating campaigns for two distinctively different communities, each with their own challenge.

For Chicago, Wild Bill thought a clothesline criss-crossing the city with the iconic United Way t-shirt was a perfect vehicle to show how United Way connected Chicago neighborhoods and the many partners who work in concert with United Way. It resulted in record-breaking donations and won the prestigious Gold Hugo Award.

For Orange County, we wanted to show a side of Orange County not typically visible—those who are financially struggling, illustrated by showing people literally turning their backs on those in need. The video was extremely well-received, garnering a Certificate of Distinction.