Working with Hiebing, Wild Bill created a real people campaign to highlight the diversity and geographic range of actual Wisconsin Lottery winners to show literally anyone can and did win. Wild Bill wanted to showcase the uniqueness of each person and by having extensive conversations with them, we were able to create through wardrobe and propping choices that let the real them shine through. The campaign was for broadcast, social media and outdoors and you can see from the behind the scenes video, a great time was had by all.